4 Mart 2017 Cumartesi

Adolf Adi Dassler 1954

Adolf Adi Dassler Adolf 1954

Adolf "Adi" Dassler (born November 3, 1900, Herzogenaurach, Bavarian Kingdom, German Empire - September 6, 1978, Herzogenaurach, West Germany) is the founder of the Adidas company.

Adolf Dassler, who had previously studied shoemaking, began to make his first shoes in the kitchen of his mother, with the help of his father, Christoph Dassler, after World War I. On 1 July 1924, with the help of his brother Rudolf Dassler, he founded a factory called "Gebrüder Dassler Schuhfabrik" (Dassler Brothers Shoes Factory). As a result, they soon became recognized in Germany.

At the 1928 Olympics, the Dassler Brothers' company expanded internationally and began to wear many sportsmen. Jesse Owens of the USA was equipped at the 1936 Summer Olympics in Berlin. As long as Jesse Owens wears Adi's shoes, he has won four gold medals.

Along with the rise of Adolf Hitler in 1930, both the Dassler Brothers and the National Socialist Hitler joined the Nazi Party. While Adi was preparing to produce battle boots for Wehrmacht, Rudolf was caught by American soldiers, but he was suspected of Hitler's SS member.

In 1948, the disagreements between the two brothers increased and Rudolf left the company and founded Puma AG on the other side of the city, along the banks of the Aurach River. Adolf replaces the company with Adidas, whose name is derived from his nickname, First and Last name Dassler. In 1973, Adolf's son, Horst, founded the company Arena, which will operate in the field of swimming products. After Adolf's death in 1978, Horst and his wife, Käthe Adidas, take over. After the death of Horst in 1987, the company became a limited liability company in 1989 and a stock exchange in 1995.